STONE BOX
Type: Stand
Name of the project: THE STONE BOX
Client: Laviere
Status: Completed
Date: 2017
PH: Marcos Guiponi
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A MONOLITH OF STONE OF GREAT FORMAL AUSTERITY, PIERCED IN ITS INTERIOR TO BUILD A BRAND EXPERIENCE.
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Introduction:
Laviere, the oldest marble merchants in the country, is undergoing a process of transformation in which it is committed to generating its own products with great added value. In this context, its presence at the Construction Fair - the main event of the year - presented the challenge of generating a proposal with a high formal and conceptual impact, as well as communicating and demonstrating this process of change. -
Operations:
Model: a stone box, a solid mass, a monolith
Subtract: sculpt the stone box, generate an interior space to enable the flow of the visitors.
Add: a series of monoliths of great character, objects to be contemplated. -
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Walk-through:
The interior journey is based on three stages:
Reception_ this is the access space to the monolith, the reception of the brand.
Development_ the walk-through allows the contemplation of the monoliths, which represent the technical and poetic capabilities of the brand.
Closure_ the projection of a video takes a conceptual tour through the history of the brand, which gives closure to the project. -
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